Ax-Man is a surplus supply store native to Minnesota. With four locations and thousands upon thousands of products, it was difficult for a user to find the information that they were looking for. With this new design, users can find information quickly while still maintaining the Ax-Man flair. Not only is the information presented clearly, but the brand has been updated as well. Out with the creepy happy killer Ax-Man, in with the strong Minnesota lumberjack Ax-Man. The company is only in Minnesota, so why not capitalize on a the great tradition of Paul Bunyan?
The new Ax-Man webpage is a scrolling site with the navigation bar that follows the user down the page for easy jumps to different information.